FSC Architects was a Platinum Sponsor of HICAP at the InterContinental Hong Kong and James (Jim) Freeman, AIA talked "wow" Hotel and Resort Design at the WOW vs. POW Round Table

October 26, 2013

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FSC Architects is a Platinum Sponsor of HICAP 2013 hosted at the InterContinental Hong Kong. They are an international resort design firm focused on bespoke authentic guest experiences that enrich life.

James (Jim) Freeman, AIA, Co-Founder & Principal talks "Wow" on the round table panel WOW vs. POW - Identifying the Signal from the Noise in Designing for Today's (and Tomorrow's) Travelers. The Wow factor, an often used description of a guest's first gut reaction to seeing or experiencing something for the first time - hopefully in a positive way - should be used often in design, but wisely with an understanding of where there is bang for the buck - where the budget focus can most enrich the guest experience.

FSC Architects is an international resort design firm focused on creating bespoke authentic guest experiences they believe are the most memorable by enriching life. They specialize in hotel architecture, resort design, resort master planning, integrated resorts, boutique resorts, mixed-use and residential projects that require their excellent place-making skills and transcendent adaptation of culture, climate, place and natural environment.

HICAP (Hotel Investment Conference Asia Pacific) has been the unequaled annual gathering place for Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisers from around the globe.

The InterContinental Hong Kong was the delightful conference host.