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FSC Architects was a Platinum Sponsor of HICAP Hong Kong and James Freeman, AIA Talked about Resort Design in the Maldives
James (Jim) Freeman, AIA, Co-Founder & Principal participated on the panel Navigating the Maldives - Hearing the Irresistible Sound of the Sirens...But Avoiding the Rocks.
HICAP has been the unequaled annual gathering place for Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisors from around the globe.
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FSC Architects was a Gold Sponsor of the CHAT Shanghai and Showcased their Resort Architecture Throughout China and Elsewhere
FSC Architects was a Gold Key Sponsor of the CHAT Shanghai 2014. FSC Architects is an international resort design firm focused on bespoke authentic guest experiences that enrich life. They provide hotel and resort architecture design and resort master planning, and have designed several projects throughout Greater China, Asia and Southeast Asia.
CHAT (China Hotels And Tourism) is hosted annually by Horwath.
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Matthias Winkler, AIA spoke at CHAT Beijing and FSC Architects Showcased their Hotel Architecture and Resort Design
Matthias Winkler, AIA, Principal, FSC Architects was one of the panelist during a break out session at CHAT Beijing 2014. FSC Architects is an international resort design firm focused on creating bespoke authentic guest experiences they believe are the most memorable by enriching life.
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FSC Architects is a Gold Sponsor of CHAT Beijing and Showcased their Hotel Architecture and Resort Design
CHAT (China Hotels And Tourism) Beijing 25-27 March encouraged industry people to gather, create dialogue and network through the platform, as well as exchange and share experience and knowledge.
FSC Architects is a Gold Key Sponsor of the CHAT Beijing 2014.

FSC Architects was a Platinum sponsor of HICAP UPDATE, Singapore and Showcased their Resort Master Planning, Hotel Architecture and Resort Design
FSC Architects was a Platinum Sponsor of the HICAP UPDATE 2014 held 18-19 March. Launched in 2009, HICAP UPDATE sponsored by BHN is a targeted two-day hotel investment event featuring lineup of speakers, sessions focusing on the current issues facing the industry, and great networking opportunities.
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FSC Architects sponsors the Myanmar Hospitality & Tourism Conference, Yangon, Myanmar and James (Jim) Freeman, AIA Speaks about Hotel Architecture and Resort Design
James Freeman, AIA, Co-Founder & Principal, was a guest speaker at the Myanmar Hospitality & Tourism Conference 2013. In speaking about hotel and resort design, he described "Contemporary Regionalism" as design that transcends the integration of culture, climate, people, place and the natural environment into authentic guest experiences that enrich their life and therefore may become most memorable.
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TDI Asia Attended by FSC Architects at the Marina Bay Sands Hotel Singapore
James (Jim) Freeman, AIA, Co-Founder & Principal, FSC Architects attended this 2012 key event of the IHIF summit series for South Asia, that was a valuable exchange for industry leaders. As experienced hospitality designers FSC Architects particularly treasured the country dialogue break-out sessions. Discussed investment frontiers like Sri Lanka, Cambodia and Laos entice resort master planners and hospitality architects alike. The Marina Bay Sands Singapore was a sight to see with its spectacular roof top infinity edge swimming pool.
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HICAP Hong Kong Platinum Sponsor FSC Architects Exhibits Hospitality Design
HICAP 2012 held at the InterContinental Hong Kong was rue to this year’s slogan “Asia Defying Gravity?” a large interest was displayed in luxury hotel and resort design. As an example FSC Architects shared its experience in creating successful Mixed Use Developments, the current trends in both urban and resort mixed use as well as how important the process is in creating both great design and financially successful projects.
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FSC Architects Sponsors the 3rd Annual Integrated Resort in Sanya, Hainan, China with Resort Design Speech by James (Jim) Freeman, AIA
James Freeman, AIA, Co-Founder & Principal, FSC Architects was a key presenter at the 3rd Annual Integrated Resorts, concerning “Adopting a Holistic and Sensitive Approach to Space: Showcasing the Renaissance Sanya Resort & Spa”. The conference was held at the resort of his subject presentation 26-28 November 2012.
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FSC Architects is a Gold Sponsor of the International Hotel Investment Summit in Shanghai, China
Congratulations to Pheonix PHC Hotels on another successful conference this year at The Park Hyatt, Shanghai. FSC Architects was a Gold Sponsor and attended by James (Jim) Freeman, AIA, Co-Founder & Principal, who showcased their current hotel and resort designs for International operators Shangri-La, Hilton and InterContinental amongst others.
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FSC Architects in Sri-Lanka
James (Jim) Freeman, AIA visited Sri Lanka to start a new luxury hotel design. Tourist arrivals to the country have been increasing year on year since 2009 with a 30% increase in 2011 alone.
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FSC Architects Sponsors CHIC (China Hotel Investment Conference) in Shanghai and Showcased its Hotel Architecture and Resort Design
HVS produced another great conference with over 850 delegates from 20 countries at this year’s 8th China Hotel Investment Conference (CHIC) hosted at the Grand Hyatt in Pudong, Shanghai, China.
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FSC Architects Sponsors 8th Annual China Hotel Development and Financing Conference in Beijing, China
FSC Architects thanks Horwath for hosting another successful conference! While strong gusts of wind were hitting the outside the inside wasn’t any less vibrant. Lots of delegates from all over Asia showed a great interest in our growing hospitality design firm.
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FSC ARCHITECTS in Vietnam
Sandra Vajcs of FSC Architects recently completed this design for a new mixed use skyscraper in Ho Chi Minh City. At the heart of the Diplomatic District this iconic building points to the future of the city as a international place of business.
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FSC Architects Attends the Asia Hotel Investment Conference (AHIC) at the Venetian Macao
A great success for FSC Architects was this year’s AHIC 2011 in Macau. Three days of networking and discussion forums with key industry leaders from Asia and the Pacific on new trends, proven solutions and challenging developments.
FSC Architects attendees – Co-founder & Principal James (Jim) Freeman, AIA and Principal Matthias Winkler, AIA

FSC Architects at the China Hotel Investment Conference (CHIC) in Shanghai
Congratulations to HVS for hosting the successful CHIC 2011 conference this year at the InterContinental Shanghai Puxi Hotel. This was the seventh annual conference and saw the launch of the 2011 China Hotel Investment Watch with added cities covered.
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FSC Architects Sponsors China Hotel Development & Financing Conference (CHDFC), Beijing, China and James Freeman, AIA is a Panel Speaker
March 23-25, 2011, Crowne Plaza Sun Palace Hotel in Beijing
With James G. Freeman as a panelist for “Creative Design and New Technology” and with their own representation booth FSC Architects received a tremendous recognition from all sectors of conference participants.
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FSC Architects Visits New Resort Site in Guizhou Province, China
During a recent visit to this beautiful and lush part of China July 2011, FSC Architects met with other industry professionals, including IMG to discuss Golf and Hospitality development in the region.
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FSC Architects is State of Hawaii Small Business Exporter of the Year!
U.S. Small Business Administration in collaboration with Hawaii Business awarded FSC Architects the State of Hawaii Exporter of the Year 2013 during the 26th Annual 2013 SBA Awards & SmallBiz Editor’s Choice Awards. FSC Architects was sponsored by Angie Shiroma, First Hawaiian Bank.
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FSC Architects in Pacific Business News in Hawaii
Pacific Business News issue 13 January 2012 featured article on FSC Architects and how their business is booming in Asia.
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FSC Architects wins Best New Business Award from Hawaii Business Magazine
SmallBiz Success Awards – 2012, Hawaii Business Magazine
“They have the capacity to build large-scale projects, and always gain the respect of all of our colleagues and owners,” says client James Ravi, President of G Charlton Hotels & Resorts Malaysia.
Partners James (Jim) Freeman, AIA, Benjamin Candari, AIA, Matthias Winkler, AIA and Sandra Vajcs were honored and humbled to win this award.
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FSC Architects featured in Hawaii Business Magazine
“FSC (Architects) is a small, two-year-old, Hawaii firm that works entirely in Asia, especially China. James Freeman – the “F” in FSC talks about size, technology and what it takes to succeed abroad.” FSC Architects is an international resort design firm focused on creating bespoke authentic guest experiences they believe are the most memorable by enriching life.

James (Jim) Freeman, AIA, Co-Founder & Principal, FSC Architects Speech at HICP, Manila, Philippines Focused on Authentic Memorable Guest Experience Resort Design
James Freeman, AIA Co-Founder & Principal of FSC Architects presented compelling speech about creating authentic memorable guest experiences for resort and hotel design at the Hotel Investment Conference Philippines (HICP) in February 2017.
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Bai Tang Bay Master Plan
Bai Tang Bay, P.R. ChinaA Destination Resort of Outstanding Natural Beauty
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Legend Palace Hotel and Casino Opens at Fisherman's Wharf, Macao! - Architecture Facade was Designed by FSC Architects
Macao Legend Development Limited announces this latest casino hotel addition to their Fisherman's Wharf district in Macao, as reported by World Casino News.
World renown hospitality design architects FSC Architects based in Honolulu, Hawaii, designed the exterior of this luxury resort hotel and casino. FSC Architects is also designing a 1.6 million square foot integrated mixed-use resort and casino for same client in Praia, Cape Verde.
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Hawaii Ocean Plaza Located in Ala Moana TOD, Honolulu, Hawaii is in Pacific Business News
FSC Architects designed this mixed-use high rise including condominiums, affordable rental units, hotel, retail and restaurants following the Ala Moana Transit Oriented Development (TOD) master plan. The project is located approximately 350 feet from the planned rail transit station.
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Hilton Linzhi Resort Opens in Tibet! Hilton's First in the Region and Designed by FSC Architects
A truly amazingly beautiful site surrounded by snow capped mountains forming a narrow valley with the crystal clear waters of Yarlung Zangbo River rushing by and the abundantly rich Tibetan culture and wonderfully pleasant local villagers, provided the partners at FSC Architects an incredible opportunity to create a uniquely wonderful luxury resort destination that will provide many authentic guest experiences guest will remember for the rest of their lives. See Hilton's news article below:
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CURIO Collection by Hilton Sanya Yazhou Bay Resort Opens on Hainan Island China! - Designed by FSC Architects
Resort designers FSC Architects used their approach to Contemporary Regionalism to create a modern tropical resort on this Yazhou Bay sandy beachfront property, Hainan Island, China.
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FSC Architects Co-founders Benjamin Candari, AIA and James Freeman, AIA spoke Hospitality Design at HIF Indochina Conference, Ho Chi Minh City, Vietnam
FSC Architects, Co-founders Benjamin C. Candari, AIA and James G. Freeman, AIA were one of the Keynote Speakers and Panelists at HIF Indochina Conference in Ho Chi Minh City, Vietnam. Candari spoke on "Contemporary Regionalism: Design Resorts with a Sense of Place" and Freeman was one of the panelists that discussed Luxury Hotel Development. Principal Sandra Vajcs also attended the conference.
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James Freeman, AIA, Co-Founder/Principal, FSC Architects interviewed for a Hotel News Now (HNN)
James Freeman, AIA, Co-Founder/Principal, FSC Architects was interviewed for this Hotel News Now article by Danielle Hess published 5 September 2019.
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FSC Architects is a Platinum Sponsor of CHICOS in Bermuda including James (Jim) Freeman, AIA, Co-Founder & Principal
FSC Architects is an international resort design firm focused on creating bespoke authentic guest experiences that enrich life.
CHICOS (Caribbean Hotel Investment Conference and Operations Summit) is a conference annually produced by HVS.
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FSC Architects' Principals James Freeman, Matthias Winkler and Sandra Vajcs speak about Resort Design at both HOLA and CHRIS Conferences in Miami, Florida
HOLA and CHRIS 2018 were back-to-back conferences in Miami focusing on Latin America and Caribbean respectively, and produced by Northstar Travel Group in association with BHN.
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FSC Architects' Principals James Freeman and Sandra Vajcs spoke at both HOLA (Latin America) and CHRIS (Caribbean) Conferences in Miami
Sandra moderated the HOLA panel "Mixed-Use Development" and spoke on the CHRIS panel "Modern, Affordable Resorts, and Jim spoke on HOLA panel "Developing Resorts" and CHRIS panel "The Mixed-Use Formula"
HOLA and CHRIS 2017 are back-to-back conferences in Miami focusing on Latin America and Caribbean respectively, and produced by Northstar Travel Group in association with BHN.
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FSC Architects' Co-Founder & Principal James Freeman, AIA spoke at Mexico Hotel & Tourism Investment Conference in Mexico City
James emphasized true innovation is about things that are real, that gimmicks come and go but authentic guest experiences are the most memorable because they are real and touch the soul.
MexHIC 2018 conference in Mexico City is annually produced by HVS.
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FSC Architects is a Platinum sponsor of HICAP UPDATE Singapore and Showcased their Hotel and Resort Design
FSC Architects was a Platinum Sponsor of the HICAP UPDATE 2018 held in Singapore 27-28 March. Launched in 2009, HICAP UPDATE is a targeted two-day hotel investment event featuring lineup of speakers, sessions focusing on the current issues facing the industry, and great networking opportunities.
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James Freeman, AIA, Co-Founder & Principal, FSC Architects was a keynote speaker at the Borneo Architecture Festival (BAF) in Sabah, Borneo Island, Malaysia
Jim shared some of what he has learned designing resorts, boutique resorts, hotels and resort master planning the past 22 years. His speech emphasized creating authentic memorable experiences enriching life requires passionate design and programming reconnecting humans with nature, and realizing their interdependence requires a sustainable approach to finite resources.
FSC Architects is an international resort design firm focused on creating bespoke authentic guest experiences that enrich life.

FSC Architects was a Platinum Sponsor of HICAP at the InterContinental Hong Kong and James (Jim) Freeman, AIA talked "wow" Hotel and Resort Design at the WOW vs. POW Round Table
James (Jim) Freeman, AIA, Co-Founder & Principal talks "Wow" on the round table panel WOW vs. POW - Identifying the Signal from the Noise in Designing for Today's (and Tomorrow's) Travelers.
HICAP (Hotel Investment Conference Asia Pacific) held 16-18 October 2013 at the InterContinental Hong Kong, was an unequaled annual gathering place for Asia-Pacific’s hotel investment community, attracting the most influential owners, developers, lenders, executives, and professional advisers from around the globe.
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FSC Architects' Principals James Freeman, AIA and Matthias Winkler, AIA spoke at both HOLA (Latin America) and CHRIS (Caribbean) Conferences in Miami, Florida
HOLA and CHRIS 2019 hosted at the lovely Loews Miami Beach Hotel were back-to-back conferences focusing on Latin America and Caribbean respectively, and produced by Northstar Travel Group in association with BHN.
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James Freeman, AIA, Co-Founder & Principal, FSC Architects Quoted in Hotel News Now (HNN) Article - Regional Hotel Design Builds Relationships with Guest
James (Jim) Freeman, AIA, Co-Founder/Principal, FSC Architects was interviewed for this Hotel News Now article titled Regional Hotel Design Builds Relationships with Guest, by Jeff Higley, 6 December 2017. Jim defined Contemporary Regionalism as the infusion of culture, history, climate and the natural environment of a particular place, then transcended into contemporary design that is new, fresh and exciting to create authentic memorable guest experiences.
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James Freeman, AIA, Co-Founder/Principal, FSC Architects participates on panel Top Talent - Recruiting and Retaining the Best at AIA Honolulu
James Freeman, AIA, Co-Founder/Principal, FSC Architects participated on panel Top Talent - Recruiting and Retaining the Best, produced by AIA Honolulu Professional Development Committee, 26 February 2019.
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Benjamin Candari, AIA spoke on the latest trends in hospitality in hotel design
Benjamin Candari AIA, Co-Founder & Principal of FSC Architects was one of Panel Speakers at Hospitality Conference Philippines on the "Latest Trends in Hotel Design."
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Legacy Reef Foundation – 1st Annual Legacy Reef Fest in Kona
FSC Architects are proud to support our friends at the Legacy Reef Foundation to get the word out for the 1st Annual Legacy Reef Fest at the Gateway Building at NELHA in Kona on October 19, 2019, from 5 to 9pm in support of coral restoration and education.
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FSC Architects is Platinum Sponsor for HICAP Update, Singapore, and Co-Founder James Freeman, AIA is Speaker on Resort and Casino Design in the Philippines
James (Jim) Freeman, AIA, Co-Founder & Principal, FSC Architects Speaks About Resort and Casino Design as Participant on HICP Update Panel, "The Philippines - Fun & Gaming for the Future!" He says the Philippine casino market, by showcasing its delightful sense of hospitality to make the experience more fun and entertaining, could create an advantage over competitors in Macao and Singapore that are more subdued.
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James (Jim) Freeman, AIA - Keynote Speaker on Hospitality Design at Borneo Architecture Festival on YouTube
James (Jim) Freeman, AIA, Co-Founder & Principal, FSC Archtitects presents on hospitality design at Borneo Architecture Festival 2018, where he defined authentic memorable guest experiences to be infusion of culture, climate, people, place and the natural environment in transcendent ways, made a call for action to save the environment, reminded us of our innate connection with nature, revealed hotel guest survey demand, proposed a hospitality design policy and shared a few key project examples.
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Hawaii's First Transit Oriented Development (TOD) Sustainable Community
The Visionary Master Plan for Hawaii's first known TOD (Transit Oriented Development) Sustainable Community Reaches 25th Anniversary. As relevant today as then, James (Jim) Freeman, AIA, Co-Founder & Principal, FSC Architects created the master plan and wrote two supporting articles as part of an effort for AIA Honolulu's Committee on Sustainable Community in 1994-5.
ViewAward Winning Shangri-la Boracay Resort & Spa Keeps on Winning
This luxury resort hotel located on Boracay Island, Philippines has won over fifty awards including Asia's Most Excellent Beach Hotel and Best Hotel In the Philippines among numerous others. See the resort's link below for their full list of awards.
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Award Winning Shangri-la Villingili Resort & Spa, Maldives - The List Goes On
This luxury hotel resort on Villingili Island, Maldives has won over twenty awards of excellence since opening including Top 10 Best Luxury Resorts in Maldives, and Best of Award of Excellence among numerous others. See the resort's link below for their full list of awards.
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Shangri-la Boracay Resort & Spa and its Banyugan Beach are in CNN Travel News
This numerous award winning luxury beach resort hotel and its Banyugan Beach on Boracay Island, Philippines are back in CNN news. The beach is listed as one of Boracay's best. See link below to read the full CNN article.
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Hotel Designers FSC Architects' James Freeman AIA, Co-Founder, Featured in HNN Article About Sustainability - MexHIC Mexcio City
Hotel designer James Freeman, AIA, Co-Founder, FSC Architects spoke at MexHIC in Mexico City about how sustainability is one of the keys to creating authentic experiences guest will remember. He says that "There's a direct correlation between authenticity and the environment, especially in the resort business," and "If you listen to the property, it will talk to you".
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First Tru by Hilton in State of Washington by Hotel Designers FSC Architects
Located in Spokane, this first Tru by Hilton in Washington state was designed by world re-known resort designer Benjamin Candari, AIA, Co-Founder/Principal FSC Architects.
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The Marriott Xiamen Hotel & Conference Centre, by resort designer Matthias Winkler, AIA, Principal, FSC Architects, was a Finalist in Hospitality Design Awards
Hospitality Design award finalist Marriott Xiamen Hotel & Conference Centre by resort designers Matthias Winkler, AIA, Principal and Benjamin Candari, AIA, Co-Founder/Principal of FSC Architects is in the news.
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FSC Architects Attended CHICOS 2019 in the Beautiful Caribbean Secrets Resort in Montego Bay, Jamaica
As one of the delegates, Matthias Winkler, Principal of FSC Architects, was able to discuss firsthand with other attendees the opportunities and new directions for resort design in the Caribbean.
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Ka'anapali Beach Hotel on Maui Announces "Renewal" Makeover to Begin Soon as FSC Architects Finalize Plans
Honolulu based FSC Architects, known for their hospitality design and resort architecture around the world, in collaboration with Philpotts Interiors and PBR landscape architecture are designing the renovation, addition and reposition of the 432 room Ka'anapali Beach Hotel (KBH) on Maui, as recently announced by the hotel and reported in The Maui News.
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Island Fortress Boutique Hotel
Praia, Cape VerdeLuxury Hotel Island Serenity Meets Convivial Old-World Fortress Town
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Three questions with FSC Architects' Purnima McCutcheon, AIA Honolulu's 2020 president
As the 2020 president of the American Institute of Architects' Honolulu chapter Purnima McCutcheon discusses three issues for the organization this year: affordable housing, equity, diversity and inclusion.
Purnima joined FSC Architects as senior designer and project manager last year.
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Hotel and Resort Design Specialist FSC Architects Celebrates Tenth Anniversary
With praise to the clients, hotel operators and consultants for helping create memorable guest experiences from its headquarters in Honolulu, Hawaii, FSC Architects announces its tenth anniversary and sets sights on the next ten.
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FSC Architects are helping to save coral reefs, one at a time
How do you make a dream on paper translate into reality? FSC is proud to support the Legacy Reef Foundation in visualizing how their new mobile coral restoration labs will look in remote locations around the globe.
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A Journey in Rough Seas
In Hawaii, the saying is that a storm, despite the destruction that might come with it, is meant to clean the islands. Looking forward, we see 2020 as a chance, like the “the cleaning of a storm”.
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Tru Highlights by Hilton
This is hospitality experience on a different scale! FSC Architects are enjoying the hands-on construction observation for one of their smaller ventures in Spokane, WA, USA.
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Trends and Changes - What's New for Hotel Design?
When we deserted our office at the end of March in 2020 to work from home no one was yet believing that this would be the start of a new era; a beginning of an era that was going to change a lot of things. We are taking a closer look at how this affected us and what trends we started to see emerging in these new times by trying to read the tea leaves.
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Top 10 Lessons Learned from Successful Hotel Developments
FSC Architects often work with developers who are venturing into their first hotel endeavor. With new territories come new ways of how to navigate this challenging journey trying to avoid the trip hazards. Throughout the years we walked together with developers the smooth and the rough paths. Especially now in these tough times we would like to share our experiences.
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Hotel design: Can you save cost during planning?
Hotels and in particular resorts are complex enterprises. Each property is unique and putting together instructions on how to build it will require inevitably a customized process. Custom-made and well-fitting products have inherently an elevated price tag but the associated budget can very well be controlled and kept to a minimum. A thorough understanding of the logical sequence of steps and assembling a reliable team that will provide the required expertise will streamline the process and save money in the long run without jeopardizing quality.
Here is what this means in detail:
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Excellence during Crisis
Prepared for an active shooter lockdown in paradise
It is rare that you hear about excellence in service during a crisis when it hits a five-star hotel. Most hotels do not want to be in the limelight when emergencies occur at their hotel. This is understandable for obvious reasons. Guests only see the negative and horrifying headlines. Most of the time they will not bother continuing to read on how the crisis was actually handled. Amazingly, this can really show how well a hotel is organized, what the true level of training is of their employees and how much the well-being of the guests is prioritized.
This is the personal story about witnessing one of the worst crises of a hotel: a lockdown due to an active shooter in a five-star hotel.
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Hawaii's Most Hawaiian Hotel
... and now one of the best: with the first phase of the hotel renewal completed and the brand new beach restaurant Huihui not even open for a whole year the awards are coming in for the Ka'anapali Beach Hotel.
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More than Washington's First
Now open for more than a year, Tru by Hilton Spokane Valley remains a true success for the owner. It marked the first Tru by Hilton property in the state and the first Hilton hotel worldwide to introduce the app-controlled 'Connected Room' concept.
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Vietnam projects on the board
Here are a couple of selected Vietnam projects we are working on this year.
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Rixos & Hyde Nha Trang, Vietnam
The entrance to the Champarama Resort is marked by two guardian towers. Like a dragon rising from the sea, the beach club greets the arriving visitor while the twin resort hotels, as body and tail, watch over the surrounding land and ocean.
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