Designing Experiences that Enrich Life

We imagine and craft amazing, well working resorts and other hospitality experiences for forward-looking clients who want to create the most successful destinations.

We are a boutique firm by design built on strong personal leadership with three hands-on partners coming from diverse cultural backgrounds and bringing decades of experience.


BRING GLOBAL EXPERIENCE-Our portfolio spans dozens of countries world-wide. Each project is a joyful dive into a different culture and climate. Our professional and leisure trips are broadening our horizon each time. We are active as speakers, delegates and planners in hospitality investment conferences across the globe to share and expand our knowledge and to stay on the pulse of time.

EXPLORE YOUR LOCALE-Each project starts with a collaborative workshop including the stakeholders at the site itself allowing us to understand its unique features. Studying the existing opportunities together lays a solid path for success: Only a full immersion of the team will lead to the creation of authentic experiences for future guests.

TAKE STEWARDSHIP-Regardless of the location for which we are designing, we are conscious that our decisions will have an impact; environmentally and socially. Our approach reaches out holistically by studying and respecting the local culture and its climate, the natural environment and unique qualities of the site, in order to save, restore and enhance.

CREATE EXPERIENCES-Discovering a beautiful atmosphere that will wow, delight and relax will create a deep connection with the space. This means tailoring the experiences from a guest point of view and rethinking the space for the employees. For each design decision we ask what the perception in that space will be.

MAKE IT A FUN PROCESS-We enjoy what we do! We believe the most successful projects develop from a thoughtful, open-minded and collaborative team. Our cultural mix of people in the office generates an energic and proactive atmosphere that brings design excellence.

LISTEN CAREFULLY-We tailor each design process to fit your individual parameters. By starting with detailed questions and observant listening our creative ideas are steered toward the most sensible direction. It is a process that evolves with you to develop the best design for you.

SHARE OUR PASSION-Living and working in one of the dream destinations of the world, we strive to create breathtaking places for any locale. We want you to discover exciting and welcoming spaces that stay with you. These fond memories ignite a wish to return.

BE ALWAYS AT HAND-Our boutique-style company structure assures a fully involved principal on your project. For the entire duration of each engagement we ensure that the partner in charge remains your direct contact, easily accessible at all times.


Besides numerous independent hotels and resorts, our experience shows with these excellent brands that have been planning to or are already welcoming guests to our designs:


  • “Benjamin is talented and dedicated to his craft. We are so grateful for his involvement in this generationally meaningful project.”

    John Kauwe

    BYU-Hawaii President

  • "Confirming their outstanding design and professional attitude that significantly contributed to the success of our three hotel projects…we highly recommend these design leaders to assist you with leading your project…knowledge of the hospitality industry and hotel and resort design experience was of significant help."

    Jin Xu

    General Manager, Shenzhen CASIC Group

  • "FSC demonstrated the ability to work independently with great creativity and enthusiasm. I always appreciated FSC talent; their ability to stay focused and meet deadlines. I am very pleased with FSC’s performance."

    James Ravi

    President, G Charlton Hotels & Resorts

  • "Jim possesses that rare combination of design and technical expertise. He practices his profession with the highest integrity and honesty and demonstrates strong leadership skills that became paramount for delivering Hilton Sanya’s high quality design on schedule."

    Zheng Ji Ruan

    Director of Chief Engineering China Jin Mao Group Co., Ltd.

  • "Jim was instrumental in setting the concept direction and leading both the design team and all the client/consultant coordination meetings. We found Jim pleasant to work with, possesses strong design and leadership skills, and his knowledge of hotels contributed to the overall success."

    Zhongsheng Tong

    General Manager, Qiandao Lake Binjiang Real Estate Co., Ltd.

  • "Your hard work, dedication, and ingenuity have help to propel your business forward….benefits Hawai’i in many ways and showcases our talent to the nation."

    State of Hawaii SBA Small Business Exporter of the Year 2013

    Colleen Hanabusa, United States of America Congress Member

  • "Mr. Freeman led a very committed design team to create two very different but equally outstanding 5-star resorts for us, the results of which are evident in looking at the two resorts today. We also enjoyed the process of working with Mr. Freeman and are happy to recommend him."

    Edward Kuok

    Former Chairman Shangri-la Hotels & Resorts, currently with Shangri-la Asia Limited

  • "James set the concept direction and led the design direction throughout the projects. James attended all the meetings and was instrumental in key decisions that contributed to the successful opening of these two projects. His leadership skills and hospitality expertise were most valuable."

    Joachim Schutte

    former Director of Project Development, Shangri-la International Hotel Management Ltd., current GM, Shangri-la Mactan Resort & Spa

  • "Jim Freeman was lead architect…as lead designer…won international design competition…leading project design process and communication, and also paid site visits during design and construction process."

    Chen Baowei

    Former Vice Chairman of Renaissance Sanya Project Current Vice Principal, New Technology Research Institution, State Grid Group

  • "Mr. Freeman was instrumental in ensuring that the project was built as one of the best beach properties in Asia…We definitely will ask Mr. Freeman to work with us again on future projects be it either city or resort hotels."

    Rene Schmitt

    President and CEO, Beijing Tangram Hotels Management Co., Ltd.

  • "We engaged FSC Architects for their services for a new-built Tru by Hilton hotel. Working with the entire team at FSC Architects was an extremely a positive experience. They provided clear communication and an attention to detail that provided us with the confidence we needed throughout the project. Our general contractor, project manager, and engineering partners have all complimented us on the work of the FSC Architects team. Having prior Hilton experience, really helped FSC Architects move our project along...."

    Grant Guinn

    GL8 Managing Partner

  • "We love Huihui and so do our guest."

    Mike White

    GM Ka'anapali Beach Hotel in reference to new Huihui Beachfront Restaurant & Bar

  • "I wanted to take a moment to express my gratitude for your outstanding work on the project, which has since become a highly acclaimed and sought-after vacation destination. Thank you again for your valuable contributions to the success of Imperial Springs. Your expertise and insights were invaluable to the project, and we are looking forward to meeting you again in the near future.”

    Jason Xu

    Chief General Manager, Kingold Group Companies Ltd., Owner & Developer for Imperial Springs International Summit Resort, Conghua, Guangzhou, China

FSC Architects BBB Business Review